인터넷에서 아바타를 이용한 의류구매 평가기준

• 영문명: Evaluation Criteria for Clothing Purchase Using AVATAR on the Internet
• 발행기관: 한국산업경영시스템학회
• 저자명: 최성운 임인섭
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2003년 추계학술대회 논문집, 377~382쪽, 전체 6쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2003.10.01

영문 초록

  Recently, Avatar business has in favor on the internet and lots of profit has been increasing. In this study, we apply evaluation criteria for clothing purchase to Avatar, and try to find out the differences of the evaluation criteria by the age and sex. There are many forms in the evaluation factors for purchasing clothes of Avatar by categorizing into five primary factors with statistical tool among them. At this point, future research should use these results for the area of the customer management and marketing in Avatar business on the internet.

목차

Abstract
1. 서론
2. 아바타 의류구매 평가 기준
3. 실증연구
4. 결론
참고문헌

키워드

Avatar Criteria for Clothing Purchase Internet