국가론적 시각에서 중국의 플랫폼, 소비자 및 국가의 관계 연구 - 빅데이터 고객차별(殺熟)을 사례로

• 발행기관: 한국중국문화학회
• 저자명: 이중희
• 간행물 정보: 『중국학논총』제80호, 421~439쪽, 전체 19쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2023.12.31

국문 초록

Since the late 2010s, the platform seems to have begun to take a policy of the big data customer discrimination as one of its profit maximization strategies. Eventually, in 2018, when the big data customer discrimination began to be perceived as a problem by consumers, the state began to take regulatory policies against it. In particular, as the country shifted to high-intensity regulations on platforms in October 2020, the big data customer discrimination in platform algorithms became more controversial on platforms. In other words, regulations on national platforms have not only shown the form of high-intensity regulations on bilateral and financial risks since October 2020, but also strengthened regulations on the big data customer discrimination. This refers to the asymmetry of information between the platform and the consumer. Therefore, consumers raise issues with the big data customer discrimination, but platforms often turn it into legal pricing policies or other factors, which often fail to develop into a subject of regulation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 빅데이터 고객차별의 단계

Ⅳ. 국가의 규제

Ⅴ. 결론

키워드

중국 플랫폼 국가 소비자 알고리즘 빅데이터 고객차별 China Platforms State Consumers Algorithms Big Data Customer Discrimination 中國 平台 国家 消费者 算法 大数据杀熟