K-beauty 인터넷 구매 사이트(shopee)의 트랜스크리에이션 번역 양상 고찰: 베트남 뷰티 전문가 설문을 중심으로

• 영문명: A Study on the Transcreation Patterns of K-Beauty E-commerce Sites (Shopee): Focusing on a Survey of Vietnamese Beauty Experts
• 발행기관: 한국통번역교육학회
• 저자명: 김동미(Dongmie Kim) 정시은(Sieun Jeong)
• 간행물 정보: 『통번역교육연구』제22권 제2호, 63~84쪽, 전체 22쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

The K-beauty industry is thriving through the influence of Hallyu stars from K-Pop and K-Drama. This industry is significantly contributing to South Korea's economic gains and expanding its global influence. There is a growing interest in K-beauty, particularly in Southeast Asia, with the Vietnamese K-beauty market showing great potential. This study examines the translation strategies used in advertisements for Korean products, specifically COSRX and d’Alba, on the Vietnamese e-commerce platform Shopee. The findings indicate that “deletion” was the most commonly used strategy. Survey respondents ① and ② suggested that the original text could be translated into images or videos. To make the original text more accessible to Vietnamese consumers in Korean-Vietnamese transcreation, reducing the amount of literal text and utilizing more images could enhance readability and appeal. This approach would contribute to the spread and influence of K-beauty.

목차

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 분석 대상 및 연구 방법

Ⅳ. 분석 결과

Ⅴ. 결론

참고문헌

키워드

K-뷰티 베트남어 번역 트랜스크리에이션 한류 K-beauty Vietnamese translation Transcreation Hallyu