지역예술자원에 대한 잠재관광객의 행동의도 분석: 광주지역 예술관광자원을 중심으로

• 영문명: The Prospective Tourists’Behavioral Intention on Local Art Tourism Resources in Gwangju
• 발행기관: 한국해양관광학회
• 저자명: 이은수(Eun-soo Lee)
• 간행물 정보: 『해양관광연구』제17권 제3호, 359~373쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

The study aims to investigate the prospective tourists’ behavioral intention on local art resources in Gwangju. Date were collected from July, 24 to 28, 2023, and finally 158 questionnaires were analyzed. The result of ANOVA and t-test comparing their visiting intention by age, region and involvement as follows. It was found that MZ generation were more likely to visit media art platform and festival while older group over 44 were more likely to visit historic village. While Gwangju residents were more likely to visit Biennale, Chungjang festival and art market, while the tourist from other regions were more likely to visit Asia culture center and Songjeong station market. It was also confirmed that high involved groups showed higher visiting intention on specialized art resources such as art museums, Folly, Biennale, and Fringe festival, while low involved groups showed higher visiting intention on blended tourism resources such as Songjeong station market, Dongmyung cafe street, and Chungjang festival. Implications on market segmentation and target market strategies in Gwangju art tourism were discussed.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론과 제언

참고문헌

키워드

예술관광 지역예술자원 잠재관광객 관여도 행동의도 Art Tourism Local Art Resource Prospective Tourist involvement Behavioral Intention