치킨프랜차이즈의 진화와 소비자 발전 트렌드 분석

• 영문명: An Analysis of the Evolution and Consumer Development Trends of Chicken Franchise
• 발행기관: 한국해양관광학회
• 저자명: 진부경(Boo-Kyeong Jin)
• 간행물 정보: 『해양관광연구』제17권 제3호, 27~52쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

This study analyzed commercial districts with the aim of seeking implications through changes in domestic chicken franchises and consumer development trends analysis, and the results are as follows. First, as the app usage rate of chicken delivery companies reached 95%, the annual delivery sales share of delivery app merchants increased by an average of 5.04 million won, while annual delivery sales of restaurants that do not use delivery apps fell by an average of 17.88 million won. Second, the development of the chicken franchise is the fact that the customer needs that consider the needs of founders and healthy pocket conditions have been raised to the franchise market by various menu development and change management based on trends. Third, the reason for the evolution of chicken franchises and the expansion of consumption is the diversity of consumer tastes and the continuous development of new menus through collaboration between products of each chain brand. This result is because the market pie continued to grow as the number of single-person households increased and delivery apps became active, helping management by providing delivery distribution networks conveniently and safely as delivery agencies in delivery apps.

목차

Ⅰ. 서 론

Ⅱ. 치킨프랜차이즈의 창업 유형과 현황

Ⅲ. 치킨산업 가치사슬 분석방법

Ⅳ. 분석결과 시사점

Ⅴ. 결론 및 제언

참고문헌

키워드

치킨 프랜차이즈 발전트렌드 소비변화 진화와 변천 chicken franchise development trend consumption change evolution and transformation