엔데믹시대 여행기업의 정체성과 평판이 조직 동일시, 조직시민행동에 미치는 영향

• 영문명: Impact of Corporate Identity and Reputation on Organizational Identification and Citizenship Behavior in Travel Companies in the Endemic Era
• 발행기관: 한국해양관광학회
• 저자명: 이진석(Jin-Seok Lee) 이호영(Ho-Young Lee)
• 간행물 정보: 『해양관광연구』제17권 제3호, 233~255쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

In the endemic era, travel companies face significant challenges in human resource management due to organizational changes and employee turnover. This study investigates the interrelationship between corporate identity and reputation of travel companies and their impact on organizational identification, as well as how these factors influence organizational citizenship behavior. This study seeks to provide practical assistance to travel companies in developing sustainable management strategies. Data from 259 employees in travel companies were collected via an online survey and analyzed using multiple regression analysis. The results show that corporate behavior and visual identity significantly influence personal and social identification. Corporate management strategy and communication significantly impact identification. Personal and social identification are significantly related to organizational citizenship behavior. By managing corporate identity and reputation, travel companies can enhance organizational identification among employees, fostering positive organizational citizenship behavior.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론과 시사점

참고문헌

키워드

기업정체성 기업평판 조직 동일시 조직시민행동 Corporate Identity Corporate Reputation Organizational Identification Organization Citizenship Behavior