호텔기업의 공유가치창출(CSV)과 조직신뢰, 조직충성도와의 영향관계 분석

• 영문명: A study on the relationship between Creating Shared Value (CSV), organizational trust, and organizational loyalty in hotel companies
• 발행기관: 한국해양관광학회
• 저자명: 김기성(Ki-Sung Kim) 김영신(Young-Sin Kim) 조현진(Hyun-Jin Jo)
• 간행물 정보: 『해양관광연구』제17권 제3호, 321~337쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

In this study, considering the characteristics of the hotel industry, the relationship between shared value creation, organizational loyalty, and organizational trust was identified. Accordingly, the theoretical implications of this study are as follows. First, it was confirmed that the shared value creation of a hotel company has a great influence on organizational trust. In other words, it was analyzed that the shared value creation of a hotel company has a statistically significant positive effect on forming a positive mind of employees. Second, it was found that the shared value creation activities of a hotel company increase organizational loyalty. This means that providing a valuable work environment and management policy to hotel employees plays a very important role in continuously increasing job satisfaction. Finally, the mediating effect of organizational trust in the relationship between the shared value creation of a hotel company and organizational loyalty, which is the core of this paper, was verified, and it was found to have a partial mediating effect. This means that the hotel organization can form trust in the organization and improve loyalty to the organization by providing it, and thus the importance of organizational trust, which plays a mediating role, was proven.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

호텔 공유가치창출 조직신뢰 조직충성도 Hotel CSV:Creating Shared Value Organizational Trust Organizational Loyalty