섬 관광에서의 위험지각이 위험감소행동과 방문의도에 미치는 영향: 방문경험의 조절효과 분석

• 영문명: The Impact of Risk Perception on Risk-Reduction Behavior and Visiting Intention in Island Tourism: Analyzing the Moderating Effect of Visit Experience
• 발행기관: 한국해양관광학회
• 저자명: 박은주(Eun-Ju Park) 문태윤(Tae-Yoon Moon) 김남조(Nam-Jo Kim)
• 간행물 정보: 『해양관광연구』제17권 제3호, 277~301쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

This study empirically analyzed the impact of risk perception in island tourism on tourists' risk reduction behaviors and visiting intentions, and examined the moderating effect of visit experience on these relationships. Key concepts such as risk perception, risk reduction behavior, visiting intention, and visit experience were defined, and a research model was established. An online survey collected 319 valid samples, which were analyzed to determine the impact of various risk factors on tourists' behaviors and decision-making processes. The results confirmed that information search behavior among risk reduction behaviors had a significant positive effect on visiting intention. Additionally, it was found that tourists with prior visit experience could more effectively utilize strategies to mitigate risks and strengthen their visiting intentions. This study provides essential foundational data for developing risk management strategies in island tourism, offering practical insights for destination managers and marketers to effectively manage tourists' risk perceptions and enhance their visiting intentions. Through these findings, the study aims to contribute to the sustainability of island tourism and increase tourists' visiting intentions.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론과 제언

참고문헌

키워드

섬 관광 위험지각 위험감소행동 방문의도 방문경험 Island Tourism Risk Perception Risk Reduction Behavior Visiting Intention Visit Experience