대학생의 인터넷여행상품 구매특성 연구

• 영문명: A Study on the Undergraduate Purchasing Characteristics of Internet Travel Product
• 발행기관: 관광경영학회
• 저자명: 최영기(Youngki Choi)
• 간행물 정보: 『관광경영연구』제6권 제2호, 227~246쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.06.30

영문 초록

Internet is absolutely needed in the tourism business. Many travel agencies offer the information and tourism service to tourists through their homepages. The purpose of this study is to provide objective and basic suggestions for successful internet marketing strategies of the travel agencies by analyzing purchase behavior of travel products. The results of this study, convenience, reliability, and confidence are very important factors to purchase behavior of travel products by using the internet. So internet travel agencies have to improve information quality as like company's product, service program, total travel service, and so on. Also they have to manage customer using the market segmentation by demographic characteristics and to select target market.

목차

I. 서론

II. 연구의 이론적 배경

III. 조사설계

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

인터넷여행사 여행사 인터넷마케팅 여행상품 구매행동 전자상거래