여행사경영분석에 관한 사례연구

• 영문명: A Case Study on the Management Analysis of Travel Agencies
• 발행기관: 관광경영학회
• 저자명: 윤대순(Daesoon Yoon) 이재섭(Jaesub Lee)
• 간행물 정보: 『관광경영연구』제6권 제2호, 101~123쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.06.30

영문 초록

The purpose of this study is to give all of travel agency operating owners the finest management analysis model in order to make the best profit. Because the enterprise needs improving the management through the analysis of management for making decision appropriately using efficiently the resources. To accomplished the main purpose of this study, we studied in travel agency's management analysis through financial and non-financial data analysis of travel agency. Unfortunately, we could not find the real management analysis data of travel agencies such as related to systemic a financial and non-financial analysis control. So we proposed a new models of travel agency's management analysis that is a financial analysis and tourism management analysis through a financial and non-financial data in this research.

목차

I. 서론

II. 연구의 이론적 배경

III. 여행사의 경영사례 분석

IV. 결론 및 시사점

참고문헌

키워드

여행사경영분석 여행사의 재무관리 여행사의 재무분석 여행상의 관광경영분석