중장년층 고객에게 미용사의 언어적 커뮤니케이션이 고객만족과 재방문의도에 미치는 영향

• 영문명: The Influence of Hairstylist’s Verbal Communication on Customer Satisfaction and Revisit Intention in Middle-aged and Older Customers
• 발행기관: 한국인체미용예술학회
• 저자명: 엄지민(Ji-Min Eum) 이은옥(Eun-Ok Lee) 천수경(Soo-Kyeong Chun) 박은준(Eun-Jun Park)
• 간행물 정보: 『한국인체미용예술학회지』제25권 제1호, 135~148쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2024.03.20

영문 초록

This study attempted to investigate the influence of a hairstylist’s verbal communication on customer satisfaction and revisit intention against middle-aged and older customers. The goal is to grow business by understanding their characteristics and improving the quality of beauty services. For this, a questionnaire survey was performed against middle-aged and older beauty salon customers in Seoul from October 12 to November 5, 2022. A total of 380 copies were used for final analysis, and the results found the followings: First, a hairstylist’ verbal communication had a positive influence on customer satisfaction. Second, a hairstylist’ verbal communication showed a positive effect on revisit intention. The above results confirm that sincere communications and professional skills are necessary for hairstylists. It is anticipated that the study results would be helpful in maintaining a solid relationship with middle-aged and older customers and improving business.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

중장년층 의사소통 고객만족 재방문의도 Middle-aged Communication Customer Satisfaction Intention to Revisit