Research on the Development Status of Chinese Animation under the Construction of National Cultural Image

• 영문명: Research on the Development Status of Chinese Animation under the Construction of National Cultural Image
• 발행기관: 한중경제문화학회
• 저자명: Yin Jun Qin Haoyue
• 간행물 정보: 『한중경제문화연구』제18권, 95~112쪽, 전체 18쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.02.28

영문 초록

As an important cultural industry, animation, with its unique affinity and communication power, is one of the important carriers of cultural communication. It can build up the national cultural image, reflect the comprehensive strength of the country, and contribute greatly to the achievement of national brands and the aggregation of national images. It is a great tool for international communication and exchange under the background of globalization. By studying the development status of contemporary Chinese animation, analyzing the contemporary artistic characteristics of Chinese animation, this paper puts forward the methods and principles of Chinese animation creation under the construction of national cultural image, that is use animation themes to highlight the connotation of Chinese culture, improve China's recognition through role shaping, innovate scripts to tell Chinese stories and use new means to promote Chinese animation. Finally realizes the transformation and innovative development of excellent traditional ideas and values in the modern cultural context, and improves the national cultural soft power and the international influence of Chinese culture.

목차

Ⅰ. Introduction

Ⅱ. Contemporary Connotation of Chinese Animation

Ⅲ. The Analysis of the Development Status of Chinese Animation

Ⅳ. The Characteristics of Contemporary Chinese Animation Art Creation

Ⅴ. The Principles of Chinese Animation Design under the Construction of National Cultural Image

Ⅵ. Conclusions and Recommendations

References

키워드

Chinese animatio Development status National cultural image