A Study of Blended Teaching Practices in “New Media Marketing”

• 영문명: A Study of Blended Teaching Practices in “New Media Marketing”
• 발행기관: 한중경제문화학회
• 저자명: Chen Xi Zhang Hanwen
• 간행물 정보: 『한중경제문화연구』제18권, 33~45쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.02.28

영문 초록

With the rapid development of society and the wide application of information network technology, we have entered the era of new media, and more and more schools have opened the course of “New Media Marketing”, trying to better fit the new media with the marketing profession in order to meet the needs of a diversified society and cultivate high-quality talents. This article lists the teaching examples of online plus offline plus practice during the COVID-19 epidemic, and examines the current situation, the main problems faced and the solutions of the blended teaching practice of the New Media Marketing Course in the context of the actual situation of university teaching.

목차

Ⅰ. Introduction

Ⅱ. Overview of the New Media Marketing Course Teaching

Ⅲ. Example analysis of blended teaching of “New Media Marketing

Ⅵ. Solutions to evaluate and improve the teaching effect of new media marketing course

Ⅴ. Conclusion

References

키워드

Blended Teaching New Media Marketing Practice Research