International Cooperation Management Strategy for Digital Development of Enterprises’ Cultural Trade

• 영문명: International Cooperation Management Strategy for Digital Development of Enterprises’ Cultural Trade
• 발행기관: 한중경제문화학회
• 저자명: Zang Kun Xu Chi
• 간행물 정보: 『한중경제문화연구』제18권, 83~93쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.02.28

영문 초록

In recent years, with the development of economic globalization and the promotion of modern media technology, cultural enterprises such as publishing, entertainment and new media have sprung up like mushrooms after a rain and made significant contributions to economic growth, which not only increased China's financial revenue, but also promoted product export and improved its international image. Although the digital cultural trade of Chinese enterprises started relatively late, it has already formed a certain scale and has a good development prospect in the international development and cooperative operation. Since the signing of the cooperation agreement between China and South Korea in June 2015, it has largely promoted the development of enterprises’ digital cultural trade. By comparing the digital development of cultural trade between Chinese and Korean enterprises, this paper points out the current problems faced by Chinese enterprises in the internationalization development, and gives practical suggestions.

목차

Ⅰ. The Cultural Industry Related Overview

Ⅱ. Comparison of the Development of Digital Culture Trade Enterprises between China and South Korea

Ⅲ. Digital Cultural Trade Enterprises are Facing Difficulties in Their Internationalization Development and Cooperative Operation

Ⅳ. The International Development and Cooperative Management Strategy of Digital Cultural Trade Enterprises

Ⅴ. Conclusion

References

키워드

Digital cultural trade enterprises Internationalization development Cooperative business strategy