호텔기업의 사회적 책임활동과 기업이미지와 행동의도와의 관계 연구

• 영문명: A study on the relation between corporate responsibility activity of the hotel, corporate image and behavioral intention: Centered Around Daejeon Area
• 발행기관: 관광경영학회
• 저자명: 박정하 남기섭
• 간행물 정보: 『관광경영연구』제17권 제2호, 77~97쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

This study executed an empirical analysis to verify the relation between corporate responsibility activity of the hotel, corporate image and behavioral intention focusing on the hypothesis. The research expects that the result of the research could contribute to the encouragement of social responsibilities for five-star hotels in the local in terms of local voluntary activities, responsibilities of local society, improvement of quality of life of local residents and pleasant environmental arrangement as well as the economic value. To achieve the purpose of the research, a questionnaire survey was carried out from May 1. 2013 to March 30. 2013. Total 300 sheets were distributed among. 278 were collected among which 262 sheets were finally used except for insufficient or incoherent sheets. As a result of factors on social responsibility activity, ethical activity, voluntary activity and economic activity were extracted. And environment, service quality and appearance image were figured out as image. Finally, behavioral intention was examined. The influence verification was carried out between social responsibility activity and image, and between image and behavioral intention. As a result, it showed that corporate responsibility activity of the hotel affected image, and image had significant effects on behavioral intention. It demonstrates the suggested hypothesis is relevant to give proper implication.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 조사 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Social responsibility Social responsibility activity Corporate image Behavioral intention