중ᆞ일 관광객의 의료관광동기가 관광객의 소비행동 및 만족에 미치는 영향

• 영문명: The effect of Chinese and Japanese medical tourism motivations on tourists' consumption behavior and satisfaction
• 발행기관: 관광경영학회
• 저자명: 윤세목 김귀자 변귀남
• 간행물 정보: 『관광경영연구』제17권 제2호, 187~207쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

This research analyzes demographic characteristics of medical tourists' from China and Japan and the differences of medical tourism motivations and consumption behavior between the Chinese and the Japanese, and then explores the effect of medical tourism motivations on medical tourism consumption behavior. The data analysis of the 212 final valid cases questionnaire survey among Chinese and Japanese visitors in April. 2012 for the purpose of health care, vacation and rest in order to establish an actual proof led to this following conclusion. First, the motivation of health recovery leads the list of medical tourism motivations, medial expenses and service comes second on the list, and medical tourism experiences comes next. Second, in relation between medical tourism motivations and consumption behavior, medical tourism motivations have a significant effect on emotional immersion and time input, and in relation to financial input much is spent on medical expenses, service and health recovery, in relation to purchase intention health recovery motivations have much influence.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Medical tourism Tourism motivations Consumption behavior Satisfaction