전주한옥마을 매력도 분석

• 영문명: A Study on The Analysis of Attraction Degree in Jeon Ju HANOK Village
• 발행기관: 관광경영학회
• 저자명: 심인보
• 간행물 정보: 『관광경영연구』제16권 제4호, 185~203쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

The purpose of this study is to analyze the importance and satisfaction degree of tourists who visited the Hanok Village. In this study I have closely and analyzed the influence the relationship between the importance and satisfaction in the tourism attraction degree to Jeonju Hanok Village. In this study I have also employed the SPSS(frequency, paired t-test, IPA) statistical package to analyze the research materials. This study intends to propose effective marketing strategies to evaluato Jeonju Hanok Village as a tourist destination around tourists who visited Jeonju Hanok Village. It is to suggest ways to enhance competitiveness of tourism of Jeonju Hanok Village through improvement of tourism infrastructure, and to incite satisfaction and revisitation by analyzing importance and satisfaction level of properties of tourist site selections.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 분석 결과

Ⅴ. 결론

참고문헌

키워드

jeonju hanok village tourism attraction degree touristsʹs selection attributes importance-satisfation degree marketing strategy