관광동기와 이미지가 행동의도에 미치는 영향

• 영문명: The Study on the Impact of Tourism Motivation and Tourism Image about Behavioral Intention: Focused on mediated effect of tourism image
• 발행기관: 관광경영학회
• 저자명: 김익중 박승영
• 간행물 정보: 『관광경영연구』제16권 제4호, 75~92쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

In recent literature, most of image studies involve the cognitive images while few deals with the affective images. The aim of this study is to suggest, tourism motivation develops significantly in explaining a substantial value on the visitor’s behavioral intention and how to be frequently affected on the relationships between tourism motivation and behavioral intention by cognitive images and affective images. The results of this research is presented as follows: first The tourism motivation which is composed of multi-variables; sociability, escaping daily life and relaxation, had a significant influence on the cognitive images and the affective images. second the tourism intention had a significant influence on behavioral intention and finally the cognitive images and affective images have a mediating effect partially between tourism motivation and behavioral intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Tourism motivation Cognitive image Affective image Behavioral intention