여행사의 내부마케팅이 종사원의 창의성과 직무성과에 미치는 영향

• 영문명: The Influence of Internal Marketing of Travel Agency on the Creativity and Task Performance of Employees
• 발행기관: 관광경영학회
• 저자명: 김기범
• 간행물 정보: 『관광경영연구』제21권 제5호, 21~38쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.09.30

영문 초록

The results of this study can be used as a basic data to recognize the importance of creativity of travel agency employees in terms of human resources management. Research models and hypotheses were set up based on previous studies and survey was conducted for travel agency employees. To summarize the results, 12 hypotheses were constructed through the research model, of which 3 hypotheses were rejected and the remaining 9 hypotheses were adopted. The main results are as follows. First, internal marketing of travel agencies has a positive influence on the creativity of employees. Except for a few routes, it was confirmed that the four internal marketing strategies of travel agencies, such as reward system, delegation of authority, education and training, and internal communication, positively influence the creativity of employees. Second, the creativity has a positive effect on job performance. It is found that the creativity factor of the individual competence of the travel agency employees positively affects the efficiency of the work and the ability to perform the work, which can be deduced from the performance in the course of the work.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Travel Agency Internal Marketing Creativity Performance