자기지역 이미지에 근거한 관광목적지 이미지 형성과정

• 영문명: Destination Image Formation Based on Residents’ Local Image
• 발행기관: 한국관광학회
• 저자명: 고동우
• 간행물 정보: 『관광학연구』제28권 제2호, 213~230쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.10.31

영문 초록

This study explored the image formation on a destination in relation to a self-image bias hypothesis. Two assumptions were used: first, there is no common dimension of images over diverse destinations; and second, tourism images might be based on local area images of the tourists. According to image polarization levels, three hypotheses were induced to explain the tourism image formation process. A total of 100 university students, potential tourists, participated in the experiment. The results revealed that the data supported three hypotheses. These findings imply that the more an element contributes to explaining the polarized image dimension of the tourist’s home country, the more it takes on a central role in the formation of images of different destinations.

목차

ABSTRACT

Ⅰ. 연구목적

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 분석 결과

Ⅴ. 논의 및 결론

참고문헌

키워드

관광지이미지 자기지역이미지 자기상 편파 가설 이미지형성 기제 등