관광동기에 따른 관광지 이미지가 관광만족도에 미치는 영향에 관한 연구

• 영문명: A Study on the Influence of Destination Image through Tourism Motivation on Tourist Satisfaction: With Focus on Japanese Tourists to Busan
• 발행기관: 한국관광학회
• 저자명: 김덕경 최영준 윤중업
• 간행물 정보: 『관광학연구』제28권 제2호, 95~111쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.10.31

영문 초록

The image tourists have of a place prior to their visit there is a crucial element in their decision-making process when they are trying to determine an appropriate location to visit. This, therefore, can be used as an effective marketing tool. It affects not only revisits by tourists, but also visits by their friends or neighbors. This study also analyzed how a prior image Japanese tourists had of Busanaffected their behavior in terms of motives for visits. The results indicate that the prior image a tourist has of a sightseeing location varies in influence depending on the tourist’s intent or motive for travel. It can, therefore, be assumed that distinctive marketing plans focused on such an analysis can aid in effectively attracting more Japanese tourists to Busan.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구모형 및 가설의 설정

Ⅳ. 자료의 분석 및 가설의 검증

Ⅴ. 결론

참고문헌

키워드

관광지 이미지 일본인관광객 관광만족도 관광동기