관광객의 심리적 거리에 따른 관광목적지 이미지 영향 분석

• 영문명: Psychic Distance Influences on Tourism Destination Image: Chinese and Japanese Tourists
• 발행기관: 한국관광학회
• 저자명: 이정규
• 간행물 정보: 『관광학연구』제28권 제2호, 153~174쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.10.31

영문 초록

The purpose of this study was to analyze the relationship between the images of Japanese and Chinese tourists and psychic distance. Canonical correlation was used to analyze the relationship between the two factors. The results revealed that the tourists from the two countries had similarities in terms of certain cultural aspects. Psychic distance and tourism images, however, varied in terms of cultural and economic variables. The Japanese tourists were more inclined toward cultural aspects, such as Korean tradition, while Chinese tourists focused more on economic aspects. One distinguishing attribute of affective images between the two countries is that “leasure” is perceived as more important by the Japanese, while “ecurity and novelty” are given more value by the Chinese.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

심리적 거리 국가이미지 일본관광객 중국관광객