관여도에 따른 강원랜드 카지노이용객 특성비교

• 영문명: Characteristic Differences between Kangwon Land Casino Visitors with Respect to the Level of Involvement
• 발행기관: 한국관광학회
• 저자명: 이충기 이봉구
• 간행물 정보: 『관광학연구』제27권 제2호, 133~154쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.10.31

영문 초록

Many researchers have suggested that casino gamblers should not be homogenous in terms of motivation, use patterns, betting patterns, etc. Nonetheless, few studies have investigated the characteristic differences among sub-groups of casino gamblers. This study was conducted to investigate some specific differences (i.e., the illusion of control, the level of problem gambling, and the sought-for benefits) of Kangwon Land Casino visitors based on their involvement profile. A self-administered on-site survey was conducted in the middle of July 2002. A total of 584 valid responses were obtained from the survey. Results of the study revealed that three distinctive clusters are significantly different in terms of points of interest. Both theoretical and practical implications were suggested.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

강원랜드카지노 관여도 문제성도박 통제에 대한 착각 추구편익