생존분석을 통한 스몰카지노 이용객의 초기방문시간에 영향을 미치는 변수들의 상대적 중요성

• 영문명: Relative Importance of Variables Influencing the Time to Adopt the Initial Participation to the Small Casino: Application of Survival Analysis
• 발행기관: 한국관광학회
• 저자명: 장호찬 홍성권 박창수
• 간행물 정보: 『관광학연구』제27권 제2호, 91~111쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.10.31

영문 초록

This research was conducted to determine the relative importance of variables influencing the time to encourage initial participation in the small casino in Kangwon-Do. The results can be used to establish marketing strategies that can minimize any negative impact while maintaining the positive effects of the small casino. Survival analysis was utilized to determine the relative importance of the variables. Results of the study indicated that the significant variables include sensation-seeking, level of gambling addiction, attitudes toward casino gambling, subjective norms, perceived behavioral control, and three socio-demographic variables including age, education, and income. Based on the results, various marketing strategies that can be useful for the main casino were suggested.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 결론 및 제언

참고문헌

키워드

생존분석 스몰카지노 갬블링 참여 마케팅