축제의 지역이미지에 대한 영향관련 내용분석

• 영문명: Content Analysis on Destination Images Improvement through Hosting Festivals
• 발행기관: 한국관광학회
• 저자명: 부소영
• 간행물 정보: 『관광학연구』제27권 제2호, 113~132쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.10.31

영문 초록

Festival suppliers have increasingly emphasized how festivals improve the image of a tourism destination. Therefore, this study called into question whether the beliefs regarding the effects of a destination image related to festivals are justified in the absence of actual proof. Using content analysis, the study intended to provide concrete information on the contribution of festivals toward improving the image of a tourism destination. Results of the content analysis revealed that most articles refer to how festivals help tourism destinations have a positive image without actually providing evidence that establishes, at the declarative level, its contribution toward the improvement of the destinations image. Foreign articles based on actual research made up 6.4 percent of all articles, and domestic articles that relied on actual research represented 10.4 percent. Analysis of these articles is needed for future studies.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증분석

Ⅳ. 결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

축제효과 지역이미지 내용분석 코더간 신뢰도