소비가치 및 호텔선택속성이 만족도에 미치는 영향

• 영문명: The Effect of Consumption Value and Hotel Selection Attributes on Satisfaction: Focus on Chines consumers born after the 1980’s
• 발행기관: 관광경영학회
• 저자명: 장징아 이희승 서강태
• 간행물 정보: 『관광경영연구』제23권 제7호, 505~520쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.31

영문 초록

Chinese consumer market will increase by $2.3 billion over the next five years. Increasingly, the center of consumption has been changed to 1980s and 1990s therefore the market has to change its strategies to meet their target group. The purpose of this research is to investigate the relationship between consumption value and satisfaction, the relationship between hotel selection attributes and satisfaction, and what type of consumption value was selected for consumers. The results of this study were as follows. First, as a result of multiple regression analysis to see the effect of consumption value on satisfaction, the functional value factor of consumption value has a significant positive effect on satisfaction. Second, Reputation and the facility factors have a significant positive effect on satisfaction. The functional abilities should be increased to increase the satisfaction level of hotel visitors. The hotel offers a variety of room choices to satisfy your customers' consumption needs. In addition, strengthen hotel business' strategic goals by enhancing competitiveness of hotel business.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Consumption Value Hotel Selection Attributes Satisfaction Chines Consumers