국제 영화선택속성이 축제 이미지, 관여도, 만족도에 미치는 영향

• 영문명: The Effect of International Film Festival's Selection Attributes on Festival Image, Involvement, and Satisfaction: Focused on Jeonju International Film Festival
• 발행기관: 관광경영학회
• 저자명: 정총화 한금희
• 간행물 정보: 『관광경영연구』제23권 제7호, 243~267쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.31

영문 초록

This study collected 209 copies of Jeonju International Film Festival in Jeonju, Jeollabuk-do, Korea. In the empirical analysis of data on the influence of the selection attributes of the International Film Festival on the festival image, involvement and satisfaction, frequency analysis, validity, reliability analysis, and multiple regression analysis were conducted using the social science statistical program SPSS 20.0. First, Jeonju's international movie selection attribute was analyzed to have a significant influence on convenience and kindness in the festival image (emotional), but not attractive. The Jeonju international film selection attribute was analyzed to have a significant influence on the festival image (cognitive). Second, Jeonju international movie selection attribute was found to have a significant influence on kindness and convenience. Third, it was analyzed that Jeonju international movie selection attribute was significant for satisfaction. Fourth, the festival image was analyzed to be significant both involvement and satisfaction. Finally, involvement was analyzed to be significant for satisfaction. This study expects that the selection attribute and festival image of Jeonju International Film will be established, thereby increasing tourists' involvement and satisfaction in film festivals, and suggesting the revitalization of regional economy will be the basis for further research.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Festival's Selection Attributes Festival Image Involvement Satisfaction