항공 셀프서비스기술이 이용자의 행동의도에 미치는 영향

• 영문명: Airline Self Service Technology and Behavioral Intent for Users: Technology Acceptance Model
• 발행기관: 관광경영학회
• 저자명: 윤규미 김현정 이종헌
• 간행물 정보: 『관광경영연구』제23권 제6호, 853~875쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

The development of self-service technology has brought about a great change in the relationship between customers and companies in the air transportation industry. Customers using air services can use the air service stage such as information collection, reservation, ticketing and check-in with self -service. Therefore, the purpose of this study was to present a model of how the Air Self Service Technology affects the behavioral intentions of users, and to clarify the relationship between these factors. The time range of the study was set as the base year in 2019. The target range was general adults over 20 years of age who have experienced overseas tourism within the past 2 years. The place range was limited to passengers who have used air SST at the at Incheon International Airport first and second terminal. In the questionnaire survey, a questionnaire survey was conducted using a self - filling questionnaire by a survey company. A total of 260 copies were distributed and retrieved. A total of 250 questionnaires were used, except for 26 questionnaires with low response rates and unresponsive responses. A total of 6 hypotheses were set to achieve the purpose of this study. As a result of the hypothesis test, 5 out of 6 hypotheses were adopted, one hypothesis was partially adopted, and the relevance of aviation self service technology to the influence on the intention of the users’ behavior was verified.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Airline SST Self Service Technology Behavioral Intent Technology Acceptance Model