관광자의 관광지 이미지 공유와 재방문 행동의도의 관계

• 영문명: A Study on the Relationship between Tourist’s Image Sharing and Revisit Intention: Focusing on the Recollection of Self-visual Image caused by Image by Media
• 발행기관: 관광경영학회
• 저자명: 이철진 노은정 이재섭
• 간행물 정보: 『관광경영연구』제23권 제6호, 695~715쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

The purpose of this study is to identify the relationship between the sources of tourist information (SNS, blog, and commercial advertising) and the cognitive self-visual image produced and shared by tourists themselves, and the causal relationship between the self-visual image, tourist motivation, and revisit intention. The survey was conducted for potential tourists who experienced overseas travels. A total of 338 samples were collected and the data was analyzed using SPSS 25.0 version program. The study results showed that SNS image influences on every subconcept of self-visual images (natural/environment characteristic, amenities/tourist infrastructure, attractions, cultural environment/accessability), and blog image influences on natural/environment characteristic, amenities/tourist infrastructure, and cultural environment/accessability. However commercial advertising has no impact on self-visual images. Also, cultural environment/accessability influence on internal and external tourist motivation. Natural/environment characteristic only influences on internal tourist motivation and amenities/tourist infrastructure influence on external tourist motivation. A detailed practical and theoretical implications are included.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Sources of Tourist Information (SNS, Blog, Commercial Advertising) Self-Visual Image Tourist Motivation Revisit Intention