의사결정나무분석에 의한 항공운항서비스학과 선택 결정요인 차이연구

• 영문명: A Study on Selection Decision Factors of Dept. of Airline Cabin Service Management by Decision Tree Analysis
• 발행기관: 관광경영학회
• 저자명: 양정미
• 간행물 정보: 『관광경영연구』제23권 제5호, null~null쪽, 전체 null쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

The purpose of this study was to provide basic data for the admission and employment of aviation service related departments after identifying gender differences in the most important determinants in selecting the Dept. of Airline Cabin Service Management. Based on the empirical analysis results of this study are as follows: First, it was found that the information collection for selecting the aviation service department was carried out in more than half (51.6%) at the admission fair (18.3%), portal site (16.9%), and university website (16.4%). Second, by analyzing the decision tree to find out the gender difference between the Dept. of Airline Cabin Service Management and the choice determinant, the fame of the department is the most important determinant when a woman chooses the Dept. of Airline Cabin Service Management, the next important determinant is the physical condition, and the recommendation of a friend is also derived. When a man chooses Dept. of Airline Cabin Service Management his reputation is the most important decision like a woman. The next important determinant, however, was derived at the recommendation of a friend. Future research may require extensive research, such as differences among students attending 2-3 years and 4-year colleges in the Dep. of Airline Cabin Service Management and their differences in satisfaction with decision factors and their impact on career decisions.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Selection Decision Factors Airline Cabin Service Management Decision Tree Analysis University Admission Strategy