문화예술관광의 경험품질과 러브마크, MTE 인식 간 관계 연구

• 영문명: A Study on the Relationship between Experience Quality, Lovemarks and MTE of Cultural Art Tourism
• 발행기관: 관광경영학회
• 저자명: 이승훈
• 간행물 정보: 『관광경영연구』제23권 제5호, 1~30쪽, 전체 30쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

The purpose of this study was to derive and verify the conceptual dimensions and factors of the holistic experience quality of cultural art tourists. And I tried to verify the relationship between experience quality, lovemarks, MTE and behavioral intention of cultural art tourism. The research data were collected through an online research firm, and 590 copies of the data except the outliers were used for analysis. The results of this study are summarized as follows. First, as a result of factor analysis on the tourism experience quality, functional experience quality dimension composed of three sub factors, cognitive experience quality dimension composed of four sub factors, and emotional experience quality dimension composed of four sub factors were derived. Second, cognitive and emotional experience quality had a positive effect on lovemarks. Third, emotional experience quality had a positive effect on MTE. Fourth, lovemarks had a significant effect on MTE and behavioral intention, and MTE had a significant effect on behavioral intention. Fifth, as a result of indirect effect test of research model, emotional and cognitive experience quality had a effect on MTE through lovemarks and emotional experience quality had a effect on behavioral intention through lovemarks and MTE.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 연구방법

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Cultural Art Tourism Experience Quality Lovemarks MTE