지식플랫폼으로서 전시컨벤션 클러스터 효과에 관한 연구

• 영문명: A Study on the Cluster Effect of Convention & Exhibition as a knowledge platform: Focusing on Marine Week
• 발행기관: 관광경영학회
• 저자명: 정숙화
• 간행물 정보: 『관광경영연구』제23권 제1호, 395~414쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.01.31

영문 초록

This study applied the concept of cluster to identify the role of convention & exhibition as a platform of knowledge sharing and creation. The concept of clusters that firms have a competitive advantage through geographical proximity and interactions explains the reason for the existence of convention & exhibition. In other words, it is expected that the conventions & exhibitions, which share specific time and space, share professional information and knowledge in related fields to create new business. Based on this study, the following suggestions can be suggested from a practical point of view. First, as the convention & exhibition is expected to be scaled up as a knowledge platform and the convention & exhibitions in vertical and horizontal related fields will be held jointly or in an integrated manner. Therefore convention & exhibition organizers will need a differentiation strategy. Second, in order to become a competitive convention & exhibition in this trend, it should be an optimal environment for gathering and spreading the latest information and knowledge in related fields. In this environment, it is expected that the integration of ICT technology will become a key element of successful convention & exhibition.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 지식플랫폼으로서 전시컨벤션 클러스터를 통한 비즈니스창출

Ⅳ. 결 론

참고문헌

키워드

Knowledge Platform Knowledge Management Cluster Temporary Cluster Convention Exhibition Marine Week