커피전문점에 대한 물리적 환경, 점포에 대한 감성, 만족에 관한 연구

• 영문명: A Study on the Physical Environments of Coffee Shops concerning the Customers' emotions towards Coffee Shops and Customers' Satisfaction: Focusing on Twenties and Thirties
• 발행기관: 관광경영학회
• 저자명: 이연우 김예니 조아진
• 간행물 정보: 『관광경영연구』제23권 제1호, 269~291쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.01.31

영문 초록

The purpose of this study was to establish the physical environment which is suitable for coffee shops and examine how physical environment impacts on stores' emotions as a result how the stores' emotions influence on customers' satisfaction. This study used a multi-regression analysis to understand those relationship with focused on the age group of twenties and thirties. The results of this study proved that the factor of 'amusement·attractiveness', 'cleanliness·comfort' and 'environment' had a positive influence on 'customers' satisfaction' otherwise 'aesthetics', 'spaces', and 'convenience' did not statistically influence on 'stores' emotions'. Also the 'stores' emotions' was positively influenced on 'customers' satisfaction' in using coffee shops. This study found that what factors were considered as important in selecting coffee shops in terms of customers and the more customers have positive emotions the more the customers feel higher satisfaction. Therefore managers who operate coffee shops should be considered the element of emotional management to attract more customers for their business.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Physical Environment Emotions Customer Satisfaction Multi-Regression Analysis