외식복합문화공간에 대한 속성이 기업 이미지와 구매의도에 미치는 영향

• 영문명: The effect of the attributes of Multiplex culture space on the corporate image and purchase intention
• 발행기관: 관광경영학회
• 저자명: 김지응
• 간행물 정보: 『관광경영연구』제24권 제6호, 163~185쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.11.30

영문 초록

This study confirms how the corporate image among consumers' needs for multiplex cultural space affects purchasing through parameters, and to analyze the relationship between corporate and consumer purchases of multiplex cultural spaces incorporating dining out. The analysis results of this study are as follows. First, as a result of analyzing the effect of the attributes of multiplex cultural space on the corporate image, it was found that the empirical, psychological and shared factors had a statistically significant positive (+) effect on the corporate image. Second, as a result of analyzing the effects of the attributes on multiplex cultural space on purchase intention, it was found that empirical, physical, shared, and psychological factors had a statistically significant positive (+) effect on purchase intention. Third, as a result of analyzing the effect of corporate image on purchase intention, it was found that corporate image had a statistically significant positive (+) effect on purchase intention. Fourth, as a result of analyzing the mediating effect of the corporate image in the relationship between the attributes of the cultural space and the purchase intention, it was found to be partially mediating. These results showed that corporate image in the multiplex cultural space had a positive effect on purchase intention. Therefore, in this study, the multiplex cultural space in the center of dining out derives the relationship between corporate image and purchase intention, and measures its effectiveness to provide useful information for the study of the complex dining out cultural space.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Food Service Industry Multiplex Cultural Space Corporate Image Purchase intention