방한 외국인 관광객의 다목적지 여행 결정

• 영문명: Multi-destination Travel Decisions by International Tourists to Korea
• 발행기관: 한국관광학회
• 저자명: 강상훈 류성옥
• 간행물 정보: 『관광학연구』제38권 제6호, 233~252쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.08.31

영문 초록

While Korean tourism authorities have made various efforts to decentralize more international tourists to Korea, the substantial majority of tourists are known to visit limited tourism destinations including Seoul and the capital area. This study aims to examine how several factors representing sociodemographic and travel characteristics of international tourists are associated with their multi-destination travel behaviors. Using the 2012 International Visitor Survey data, this study also intends to identify the underlying betweengroup diversity in international tourists, which are segmented by their cultural background. With a series of count data model estimations, the results of this study suggest that the multi-destination travel decisions of international tourists are affected by different travel features including travel information sources, and travel companion types, as well as several socio-demographic information, such as age, and education levels. The study results also indicate meaningful behavioral differences in multi-destination travel patterns among international tourists from Asian and Western countries. Based on these findings, this study discusses useful policy suggestions and marketing strategies to decentralize the international travel clientele.

목차

I. 서론

II. 문헌 고찰

III. 연구 설계

IV. 분석 결과

V. 결론

참고문헌

키워드

다목적지 여행 관광객 공간 이동 관광 개발 가산자료 모형 Multi-destination travel Tourist spatial movement Tourism development Count data model