예약부도(No-Show)에 대한 관광객의 인식과 행동의도 간 구조적 영향관계 분석

• 영문명: An Analysis for Structural Effect Relationship between Perception and Behavioral Intention of Tourists toward No-Show
• 발행기관: 한국관광학회
• 저자명: 윤설민 고재두 이태희
• 간행물 정보: 『관광학연구』제38권 제6호, 103~126쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.08.31

영문 초록

This research was conducted to examine the structural effect relation among prior knowledge, risk perception, overall image, negative emotion, attitude, and behavioral intention based on the ‘no-show’ phenomenon. From the 25th of August to the 25th of September in 2012, an onsite survey was conducted with tourists who were aware of the ‘no-show’ phenomenon in the area of tourism (e.g. hotel, resort). After testing and verifying the eight hypotheses, the derived conclusion was that all effective relationships among the constructional concepts were statistically significant. This is in contrast to prior research which indicated a negative image. Risk perception had an effect on negative emotion, which in turn influenced overall image, and attitude. Risk perception was a more significant variable than prior knowledge when examining negative emotion. Among variables explaining behavioral intention, overall image and attitude were most important. Based on these findings, theoretical and practical implications are further discussed.

목차

I. 서론

II. 선행연구 검토

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

예약부도 위험지각 사전지식 전반적 이미지 부정적 감정 태도 행동의도 No-show Risk perception Prior knowledge Overall image Negative emotion Attitude Behavioral intention