전시회 신뢰성이 방문객과 참여기업의 수에 미치는 영향

• 영문명: The Impacts of Exhibition Reliability on the Numbers of Visitors and Exhibitors
• 발행기관: 한국관광학회
• 저자명: 우현희 신형덕
• 간행물 정보: 『관광학연구』제38권 제6호, 127~141쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.08.31

영문 초록

This study investigated the impacts of exhibition organizer's characteristics on the performance of an exhibition. Based on the prior research on exhibition performance, we categorized ‘performance’ into the number of visitors and exhibitors. We examined 552 exhibitions held in 2011 which were documented at the Association of Korea Exhibition Industry. The results showed that the scales of exhibition centers significantly increased the number of both visitors and exhibitors, while the possession of exhibition certifications and exhibition experiences had differential impacts on the number of visitors and exhibitors. We conclude that reliability of exhibition organizers have different impacts on attracting different types of participants, namely visitors and exhibitors, to exhibitions.

목차

I. 서론

II. 이론적 배경

III. 가설

IV. 실증분석

V. 결론

참고문헌

키워드

전시회 주최자 방문객 참여기업 Exhibition Organizer Visitors Exhibitors