카지노산업의 갬블링 열정, 사회적 책임 및 책임도박, 그리고 행동의도 간 영향관계 연구

• 영문명: Examining the Relationships among the Gambling Passion, Corporate Social Responsibility, Responsible Gambling, and Behavioral Intention in the Casino Industry
• 발행기관: 한국관광학회
• 저자명: 이충기
• 간행물 정보: 『관광학연구』제38권 제4호, 205~226쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.05.31

영문 초록

The purpose of this study was to investigate the relationships among gambling passion, corporate social responsibility(CSR), responsible gambling(RG), and behavioral intention(BI) in the casino industry. Gambling passion consists of harmonious passion(HP) and obsessive passion(OP). CSR is composed of economic, legal, and philanthropic responsibility. RG consists of compulsory and supplementary responsibility activities. To achieve the study objectives an onsite survey was conducted for visitors to K-Casino. The results of structural equation modelling indicate that HP had a positive effect on legal, economic, and philanthropic CSR, and compulsory RG and supplementary RG. OP had a negative effect on legal, economic, and philanthropic CSR and compulsory and supplementary RGs. Specifically HP had the highest impact on philanthropic CSR positively and the lowest impact on compulsory RG. Also, OP had the highest impact on philanthropic CSR negatively and the lowest impact on supplementary RG. The results reveal that both CSR and RG had a positive effect on BI.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과

V. 결론

참고문헌

키워드

갬블링 열정척도 기업의 사회적 책임 책임도박 행동의도 카지노 Gambling passion scale Corporate social responsibility Responsible gambling Behavioral intention Casino