골프관광의 선택속성과 지각된 가치, 행동의도 간의 관계

• 영문명: The Relationship among Select the property of Golf Tourism, Perceived value and Behavioral Intention: Focusing on Japanese Golf Tourism
• 발행기관: 한국관광학회
• 저자명: 송석린 박철호 한수정
• 간행물 정보: 『관광학연구』제38권 제4호, 77~100쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.05.31

영문 초록

In Korea, overseas golf tourism products and domestic products are an important part of the study, but research for inbound golf tourism can be a problem with negligent points. In this study, these issues against the backdrop of Japanese golf tourists choose to perceive the properties of the Korea Golf identification of tourism products are derived. Based on empirical analysis of golf tourism marketing strategy to sell goods needed for travel agents, and to present implications were drawn. The path model validation results for Hypothesis 1, select Properties, and perceived value in a relationship with the affected 'tourist destination and the perceived value', 'psychological factors and perceived value' analysis of the only routes were considered significant. Hypothesis 2, perceived value, and behavioral intention in a relationship with the affected 'perceived value and the positive word-of-mouth' analysis of the only routes were considered significant. A number of marketing implications were suggested on the basis of the findings of this paper. Subsequent studies limited to specific regions of the study area that is proposed. In addition, certain of the golf club that conducted the study target is proposed.

목차

I. 서론

II. 이론적 고찰

III. 연구설계

IV. 실증 분석

V. 결론

참고문헌

키워드

골프관광 선택속성 지각된 가치 재방문의도 구전의도 Golf tourism Select the property Perceived value Revisit intention Word-of-mouth intention