스마트폰 관광목적지 어플리케이션 신뢰형성모델에 관한 연구

• 영문명: A Study on Trust Building Model in Tourism Destination's Application: In the Case of Local Government
• 발행기관: 한국관광학회
• 저자명: 김용일 허준 황지영
• 간행물 정보: 『관광학연구』제38권 제4호, 55~75쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.05.31

영문 초록

The purpose of this study was to investigate the influence of the trust building model factors by those who use smartphone applications in order to search out tourism destinations. A survey was conducted from June 1 to July 20, 2012. A total of 410 questionnaires were collected, of which 332 usable questionnaires were analyzed. The results of the study were as follows: First,, the 'trust building model' factors of tourism information services were divided into six factors including perceived reputation, perceived size, information quality, system quality, perceived usefulness and design. Second, most of the trust building factors except perceived size and design exerted a positively significant influence on trust. In particular, perceived usefulness was the most influential factor in terms of the trust building factors, followed by system quality, information quality, and perceived reputation. Finally, tourism application trust, which was built by the trust building factors, positively affected the user's attitude.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증연구

V. 결론 및 시사점

참고문헌

키워드

관광목적지 어플리케이션 신뢰형성요인 Tourism destination's application Building trust factor