레일크루즈 관광편익과 지각된 가치, 만족도 및 충성도 간의 관계 연구

• 영문명: The Relationships between Rail Cruise Tourist’s Benefit, Perceived Value, Satisfaction and Loyalty
• 발행기관: 한국관광학회
• 저자명: 최형민 김정훈
• 간행물 정보: 『관광학연구』제37권 제5호, 261~282쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

The purpose of this study was to examine the relationships between rail cruise tourist’s benefit, tourist’s perceived value, satisfaction and loyalty in the case of Hae Rang Train. In addition, this study investigated the mediated effect of tourist’s perceived value and satisfaction on the causal relationship between rail cruise tourist’s benefit and satisfaction and between tourist’s perceived value and loyalty. A sample of 222 tourists in Hae Rang Train (Aura, Haeoreum, Cimile) was used to test the hypotheses of this study. Rail cruise tourist’s benefit was composed with six dimensions such as psychological benefit(PSB), educational benefit(EB), social benefit(SB), relaxative benefit(RB), physiological benefit(PHB) and aesthetical benefit(AB). We found that tourist’s perceived value has fully mediated effects between PSB and satisfaction. The examination also showed that tourist’s perceived value has partially mediated effects between EB, SB, PHB, AB and satisfaction. The results contribute to understand tourist’s behavior and to introduce new concept called rail cruise in tourism resources development.

목차

I. 서론

II. 이론적 고찰 및 연구가설

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

레일크루즈 해랑열차 관광편익 지각된 가치 Person-environment fit HaeRang train Tourist’s benefit Proactive behavior