계획된 행동이론에서 행동계획의 영향

• 영문명: The Effect of Action Planning in the Theory of Planned Behavior: Focused on the Prediction of Tourism Behavior
• 발행기관: 한국관광학회
• 저자명: 이형권
• 간행물 정보: 『관광학연구』제37권 제5호, 135~156쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

Large discrepancies between people’s intention to travel and actual tourism behavior indicate that intention is not a sufficient instigator for tourism behavior. To explore this intention-behavior gap the present study employed a prospective design: TPB variables and action planning were assessed at baseline and actual tourism behavior was assessed 6 months later. Positive moderating effects of action planning were demonstrated for tourism behavior, indicating that people with high level of action planning are significantly more likely to translate their intentions into actual tourism behavior. Intention partially mediated attitude(perceived behavioral control)-behavior relationships and fully mediated subjective norm-behavior relationship. Action planning moderated the mediation process(moderated mediation): The strength of the mediated effect increased along with levels of action planning. For intentions to mediate the attitude(subjective norm, perceived behavioral control)-behavior relationships, people must hold sufficiently high levels of action planning.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과

V. 결론

참고문헌

키워드

행동계획 계획된 행동이론 조절분석 매개분석 조절된매개분석 Action planning Theory of planned behavior Moderation analysis Mediation analysis Moderated mediation analysis