물질주의와 체면이 아웃도어 여가소비에 미치는 관계

• 영문명: A Study on the Effects of Materialism and Face on Outdoor Leisure Consumption
• 발행기관: 한국관광학회
• 저자명: 고종보 한범수
• 간행물 정보: 『관광학연구』제37권 제5호, 197~218쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

In modern consumption society, individual identity is formed through consumption. Conspicuous consumption is social behavior that is motivated by the need to be recognized by others. Consumers obtain their social status through conspicuous consumption. In modern consumption society, leisure consumption is becoming a product and being commercialized. People need disposable income to enjoy product-mediated leisure experiences. this study focused on outdoor leisure consumption that had recently made rapid growth in the leisure consumption market. With a special focus on conspicuous consumption in the markets of clothes and equipments spreading like a fashion, the study set materialism and face value as the social recognition criteria of Korean-style display to investigate the causes of such display and examined how those variables would work in conspicuous leisure consumption through empirical analysis, which was conducted with 357 participants in three outdoor leisure activities of the highest frequency recently, namely mount climbing, auto-camping, and cycling.

목차

I. 서론

II. 이론적 배경

III. 연구 설계

IV. 결과분석 및 해석

V. 결론

참고문헌

키워드

여가소비 물질주의 체면 과시소비 정체성 Leisure consumption Materialism Face Conspicuous consumption Identity