문화관광해설의 구성요인 및 해설전달과정 분석

• 영문명: Constructs of Cultural Heritage Interpretation and Analysis of Interpretation Delivery Process
• 발행기관: 한국관광학회
• 저자명: 裵基喆 申學辰 金榮聖
• 간행물 정보: 『관광학연구』제35권 제10호, 267~290쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This study investigated the components of cultural heritage interpretation and analyzed the cultural interpretation delivery process. Based on a review of related literature, this study developed a structural model between visitors' experiences of four different dimensions of cultural interpretation, visitor satisfaction and revisit intention. In order to examine the causal relationship between the theoretical constructs, data were conveniently collected from 240 visitors of Jeonju Hanok Village. Results showed that three dimensions of the interpretation factors(i.e. informative and educational, easy to follow, entertaining factors) positively affected kindness of the interpreters. Results also indicated that the three factors did not directly but indirectly affect the interpretation satisfaction via the kindness factor. Moreover, findings showed that the respondents' satisfaction on the interpretation turned out to be a significant predictor of their revisit intention. In conclusion, the interpretation delivery process verified in this study could be summarized as follows: Three heritage interpretation factors → kindness factor → interpretation satisfaction → behavioral intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구가설의 설정

Ⅳ. 연구방법

Ⅴ. 가설검증

Ⅵ. 결론 및 논의

참고문헌

키워드

문화관광해설 구성요인 해설전달과정 해설만족 행동의도 Constructs of cultural heritage interpretation Interpretation delivery process Interpretation satisfaction Behavioral intention