문화산업 활성화를 위한 농가민박 서비스품질, 만족, 충성도의 구조관계

• 영문명: Structural relationships among service quality, satisfaction, and loyalty for farmstay visitors: The moderating effects of distance to the destination
• 발행기관: 한국관광학회
• 저자명: 朴德秉 金京姬
• 간행물 정보: 『관광학연구』제35권 제9호, 319~342쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

This study was to examine the structural relationships between service quality, satisfaction, and loyalty of visitors. Particularly, this study focused on the moderating effect of the distance rural tourism service setting. Data were collected from 442 visitors of twenty three rural farmstay villages. Results of a factor analysis yielded three different dimensions of farmstay service quality(i..e, facility, program, and community resource). Results of a structural equation model analysis showed that the respondents' evaluation on the facility of service quality in the destination communities within two hours distance by car had a positive effect on satisfaction. Results from this study suggests that destinations near to potential visitors should improve different facilities for potential tourists. Also, the local government should enhance public relationship with the potential visitors.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 설계

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

서비스품질 만족 충성도 목적지거리 다중집단분석 Service quality Satisfaction Loyalty Distance to the destination Multigroup analysis