도서 관광지의 체험품질이 지각된 가치, 고객만족, 고객이탈, 재방문의도에 미치는 영향

• 영문명: The Effects of Island Tourism Destination on Experiences Quality, Perceived Value, Customer Satisfaction, Customer Defection, and Revisit Intention: The Case of GeoJe․TongYoung․GoSeong Tourist Destination
• 발행기관: 한국관광학회
• 저자명: 金圻浩
• 간행물 정보: 『관광학연구』제35권 제9호, 297~318쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

The purpose of this study was to examine the relationships among the visitors' experience of island tourism quality, perceived value, customer satisfaction, customer defection, and revisit intention. Data were collected from 368 tourists' who visited Geoje, Tongyoung, Goseong areas from March to May 2010. The results showed that the respondents' level of quality experience made positive impact on perceived value, and customer satisfaction. Results also showed that the visitors' level of satisfaction had positive impact on their revisit intention. On the contrary, the respondents' perceived value and level of satisfaction made negative impact on customer defection. Results from this study suggest that the local government and travel companies should understand the big picture of marine tourism market and respond to changing customer needs and revisit intention through efficient and creative strategies based on the solid tourism marketing knowledge.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 가설검증

Ⅵ. 결론 및 시사점

참고문헌

키워드

체험품질 지각된 가치 고객이탈 재방문의도 고객만족 Experience quality Perceived value Customer defection Revisit intention Customer satisfaction