조사시기에 따른 자연관광자원의 가치추정

• 영문명: Estimating the Value of Natural Tourism Resource According to Survey Point
• 발행기관: 한국관광학회
• 저자명: 朴忠鎬 金在錫
• 간행물 정보: 『관광학연구』제35권 제9호, 221~238쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

Over the last three decades, CVM(Contingent Valuation method), as a general public good valuation method in the tourism sector, has made some significant theoretical progress. However, to date, not many studies have examined impact of the seasonality on the value of tourism resources. Specifically, the value of seaside, as a natural tourism resources, might be differently evaluated by its customers. Drawing upon this point, using CVM, this study estimated the value of Haeundae seaside at two different times(before the peak season and peak season). Data were collected from 720 visitors of the seaside resort in 2010. Results showed that visitors' WTP(willingness to pay) estimation of the lower-season was 14,099 won, while the respondents WTP of peak season was 16,917 won. This suggests that if one estimates the seaside at a lower season, the total estimated value of the place might be 25 billion won, while it might be estimated to be 30 billion won, when it is measured at the peak season. Implications and future research directions were discussed based on the findings of the study.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

관광자원 가치평가 가상적 가치평가방법 자연관광자원 Tourism resource valuation Contingent valuation method Natural tourism resource