축제 포스터 브랜드디자인의 상징표현이 축제에 대한 인지도 및 방문의도에 미치는 영향

• 영문명: The Effect of Symbolic Expressions of Festival Poster on the Recognition of Festival and Visit Intention
• 발행기관: 한국관광학회
• 저자명: 金聖奕 權相美
• 간행물 정보: 『관광학연구』제34권 제8호, 385~404쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

This study was to analyze the effects of symbolic expressions(sense of sharing, functionality, experience, formativeness and symbolicity) of festival poster on the recognition of festival and visit intention. It also compared the effect among three different festivals: ‘Bo-Ryeong Mud Festival’, ‘An-Dong Maskdance Festival’ and ‘Chun-Cheon International Mime Festival’, Data were collected from 212 people in Seoul from February to March 2010. Results showed that ‘experience’ had a significant positive influence on the recognition of festivals. Results also indicated that the ‘experience’ of symbolic expressions had a significant positive impact on the visit intention of festival’s. Finally, results illustrated that the effects of symbolic expression of festival poster design on recognition and visit intention were significantly different among three festivals.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론

참고문헌

키워드

축제 포스터 상징표현 인지도 방문의도 Festival Poster Symbolic expressions Recognition Visit intention