케이블카 조성의 찬반 인식차이 및 심리적 거부감의 설득효과

• 영문명: Examining the Cognitive Difference between the Pro and Cons of the Cable Car Construction at a Mountain Area and the Persuasive Effect of Psychological Resistance
• 발행기관: 한국관광학회
• 저자명: 朴鍾九 金明植
• 간행물 정보: 『관광학연구』제34권 제8호, 231~252쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

This paper examined visitors’ cognitive difference between the pro and cons of a cable car construction at a urban mountain area. It also investigated the effective ways of persuasion on the virtue of the cable car construction. Data were collected through an onsite survey of 188 visitors in the Palgongsan Gatbawi, Daegu on September 2010. The results indicated that supporters argued the cable car construction could have some advantages such as local economic effect, the right of accessing natural park for the disabled, and tourists’ convenience. On the contrary, opposers argued that it could make an negative environmental effects to the area. Results also showed that one could effectively decrease the negative feeling of cable car construction by providing the message that the cable car construction could enhance the disabled persons’ rights of access to natural parks.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

케이블카 자연훼손 설득효과 Cable car Environmental degradation Persuasive effect