문화관광객 유형분류에 의한 세분시장 분석

• 영문명: Segmentation of Cultural Tourists: An Application of Two-step Cluster Analysis Based on Travel Type and Preferred Destination
• 발행기관: 한국관광학회
• 저자명: 吳貞學 尹裕植
• 간행물 정보: 『관광학연구』제34권 제8호, 167~189쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

This study was to segment cultural tourists based on their preferred cultural tourism selection attributes and travel type and to analyse their socio economic characteristics. A total of 227 useable survey questionnaire were collected from tourists visiting Gongju and Buyeo, very well-known historical and cultural tourism destinations in Korea, on October 2008. Results of two step cluster analysis identified 6 segmented groups which had different characteristics in their preferred cultural tourism destination selection attributes, travel type(individual, group, family) and preferred destination (domestic, foreign). Moreover, results of importance analysis of destination selection attributes revealed that 6 segmented groups perceive its importance differently. Based on the results, managerial implications were discussed in the conclusion.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

문화관광 시장세분화 이단계 군집분석 문환관광속성 Culture tourism Market segmentation Two-step cluster analysis Culture tourism attributes